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UPSTATE has partnered with renowned Australian designer brand DANIEL AVAKIAN and invite's staff to book an appointment with the DANIEL AVAKIAN Styling team on [Date_Here] and create your perfect 2021 wardrobe.

The most recent DANIEL AVAKIAN collection pays homage to the busy schedules of the contemporary lifestyle of men and women. The collection is designed to capture on-trend flavor, quality and timelessness.
We pride ourselves on creating high-quality pieces that deliver an effortless look for our customer every-time.

We are also pleased to offer "X%" OFF store-wide for UPSTATE staff only with Discount Code UPXDA1000 !


Book your personalised styling session-

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Our Services

Custom tailoring for men and womens coupled by a curatation of the latest separates are hallmarks of DANIEL AVAKIAN design.
Our collections are aimed at enhancing each of our clients images.Our dedicated team are meticulous throughout the creative process, from style consultation
through to the delivery of your DANIEL AVAKIAN


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Corporate Concept

Our corporate concept brings designer style, quality craftsmanship, convenient service, and technological precision together to provide a unique and incredible value proposition.

DANIEL AVAKIAN uses only the highest quality fabrics and materials. Australian Superfine Merino Wool, pure cotton shirting, luxury silks, beautiful natural leather, as well as stretch and technical fabrics are all ingredients that allow our garments to exude the finest quality.

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Book your 20 minute styling session


Get measured and discuss your custom DANIEL AVAKIAN outfit with one of our style consultants


Delivery to you in 28 business days

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Daniel Avakian is an Australian born and internationally renowned women's and men's designer. He holds a Masters in Fashion Design and Textiles at the esteemed Accademia Italiana Arte Della Moda in Florence, Italy and worked alongside the likes of Alexander Mcqueen and other luxury ateliers.For the past 15 years Daniel has been at the creative helm of the DANIEL AVAKIAN brand perfecting his design aesthetic and market relevance. Throughout that time the brand has continually evolved with the global and cultural trend to service the needs of its clientele - their lifestyle choices, buying habits and style personality.Known for impeccable tailoring and a contemporary approach to design, Daniel’s designs are carefully curated to anchor the modern customer’s wardrobe. Offering both value and versatility every piece is designed for people with an eye for quality and detail.DANIEL AVAKIAN designs have regularly been stocked globally in Department stores and Independent Fashion boutiques.He has dressed many Australian and International Celebrities and Influencers such as Rita Ora, Charlie Sheen, Jennifer Hawkins, Sophie Monk, Mel B, Christie Whelan Browne, Tess Haubrich, and many more.Over the past two years, Daniel and the team have been working on a radically new concept, CUSTOM REAL TIME FASHION, which they predict as The Future of Fashion.Set to launch in late 2021, the new concept integrates the latest technologies coupled with a robust and scalable supply chain, enabling fast to market apparel, remote customer 3D body-scanning and photo realistic avatars. This concept allows for a unique customer experience, and access to the highest quality custom products.The concept aims to offer a value for money shopping experience, based on real-time trends whilst being individually customizable, reducing the Brand’s carbon footprint and maintaining an environmentally and ethically sustainable business.

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