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UPSTATE has partnered with renowned Australian designer brand DANIEL AVAKIAN and invite's staff to book an appointment with the DANIEL AVAKIAN Styling team on [Date_Here] and create your perfect 2021 wardrobe.

The most recent DANIEL AVAKIAN collection pays homage to the busy schedules of the contemporary lifestyle of men and women. The collection is designed to capture on-trend flavor, quality and timelessness.
We pride ourselves on creating high-quality pieces that deliver an effortless look for our customer every-time.

We are also pleased to offer "X%" OFF store-wide for UPSTATE staff only with Discount Code UPXDA1000 !


Book your personalised styling session-

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Our Services

From the boardroom to the red-carpet DANIEL AVAKIAN understands the importance
fashion plays in your every-day life. Our focus is on tailoring and curating our collections aimed at enhancing each of our clients images. Our dedicated DANIEL AVAKIAN
team are meticulous throughout the creative process, from style consultation
through to the delivery of your DANIEL AVAKIAN


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Corporate Concept

Our corporate concept brings designer style, quality craftsmanship, convenient service, and technological precision together to provide a unique and incredible value proposition.

DANIEL AVAKIAN uses only the highest quality fabrics and materials. Australian Superfine Merino Wool, pure cotton shirting, luxury silks, beautiful natural leather, as well as stretch and technical fabrics are all ingredients that allow our garments to exude the finest quality.

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Book your 20 minute styling session


Get measured and discuss your custom DANIEL AVAKIAN outfit with one of our style consultants


Delivery to you in 28 business days

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DANIEL AVAKIAN is a renowned Australian brand known for impeccable tailoring, exclusive designer dresses and a selection of curated contemporary wardrobe staples. An eponymous brand named after the designer at the helm. Daniel is an esteemed graduate of Sydney’s Whitehouse Institute of Design in 2003 and the acclaimed Accademia Italiana Arte Della Moda Design Institute in Florence Italy, where he achieved 1st class honour's completing a Masters in Design.

Whilst living in Italy, Daniel honed his skills working with well-known design houses in Europe and the United Kingdom before moving back to Sydney in 2006. In 2007 Daniel launched DANIEL AVAKIAN brand at Rosemount Australian Fashion Week. The young designers debut collection was received with wide acclaim and cemented DANIEL AVAKIAN as 'one to watch'.

15 years on DANIEL AVAKIAN continues to evolve with a repertoire of achievements including distribution of the DANIEL AVAKIAN brand online, supply of premium product to high-end retailers and designing exclusive pieces for private clients and donning A-list celebrities in DANIEL AVAKIAN during red carpet events. A keen understanding of the shopping habits of the modern woman mixed with a timeless handwriting are ever present in DANIEL AVAKIAN design.

DANIEL AVAKIAN is a go-to brand for celebrities, models, bloggers and fashion lovers in the know looking for that tailored, refined wardrobe staple and statement. Celebrities and entertainers that have supported the brand include Delta Goodrem, Jennifer Hawkins, Nikki Phillips, Mel B, Charlie Sheen, Miss Universe, Renee Ayris, actor Andrew J Morley and US based band Human Nature and many key social influencers. A new generation has discovered the DANIEL AVAKIAN brand and keeps coming back for more.


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