BTC Markets x IMG x DANIEL AVAKIAN Collaboration
BTC Markets collaborated with DANIEL AVAKIAN on an exclusive NFT based on a couture dress featured in the DANIEL AVAKIAN runway show, on Wednesday 11 May at Carriageworks, the home of AAFW.
Unlike most fashion NFTs, the BTC Markets and DANIEL AVAKIAN collaboration presented the couture dress both physically on a real model and virtually in a photo-realistic hyper-real animated avatar format. The NFT dress is available on DANIEL AVAKIAN virtual retail store for immediate purchase, both as a real garment and as an NFT minted on OpenSea.
Commenting on the partnership, Caroline Bowler, Chief Executive Officer of BTC Markets said: “There is a growing community of crypto-savvy women in Australia, and we are excited and proud to be the first Official Cryptocurrency Exchange Partner to engage with them at the Afterpay Australian Fashion Week this year."
Designer Daniel Avakian said: “The DANIEL AVAKIAN brand is excited to be the first fashion brand to offer true to life yet virtual fashion imagery that can be purchased both physically and as an NFT. I firmly believe that fashion NFTs purchased with cryptocurrency will help ensure an exciting new dimension and future for fashion.”
Commenting on the industry first, Natalie Xenita, Vice President, Managing Director, IMG Fashion Events & Properties Asia Pacific, said: “IMG is proud to join forces with BTC Markets this year in support of Australian designers during this crucial period of economic recovery and rebuilding of the Australian fashion industry."
The first of its kind, this partnership positions BTC Markets as a key player driving the continued evolution of fashion week from a trade event to a consumer integrated model. Through the sale of NFTs, DANIEL AVAKIAN participation in AAFW can further unlock ROI through the creation of new revenue streams whilst also driving investor interest amongst female fashion fans.
”AAFW is an IMG event proudly supported by the New South Wales Government, through its tourism and major events agency, Destination NSW, ran between 9-13 May in Sydney, offering access to runway shows from some of the industry’s most notable names in Australian fashion.
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