Style, It’s not easy. It’s an elusive beast that’s always evolving.

Daniel Avakian

is an Australian-born, internationally recognised fashion designer and creative entrepreneur whose work over more than two decades has shaped a unique and influential presence in luxury fashion. As the founder and creative force behind the Daniel Avakian brand, Daniel has spent his career blending heritage tailoring, thoughtful design, and cutting-edge innovation to create garments and experiences that transcend fleeting trends and celebrate timeless elegance. 

19 Years of Design Legacy

Founded in 2007, the Daniel Avakian brand now marks two decades of creative excellence, a milestone that speaks to sustained craftsmanship, evolving design mastery, and deep industry respect.

BRAND HISTORY

Effortlessly Distinguished

The brand’s signature a combination of technical tailoring, understated luxury, and meticulous attention to fit is measured in every stitch and has been honed through thousands of fittings, client collaborations, and real world wear over the past 19 years. This signature has won the trust of clients globally, from business leaders and creatives to celebrities and influencers who rely on Daniel’s designs for both everyday presence and iconic moments.

VALUES

Egalitarianism

We believe everyone should be awarded on merit, not the privilege of their background.
VALUES

Pride in craft

We believe in quality materials, thoughtful function, and the highest attention to detail.
VALUES

Minimalism

Always ask yourself - “does this need to be there?” if the answer is ‘no’ then remove it.